Optimised Booking Funnel for Thrifty Car Hire
Improving the way users navigate the car hire process, our project aimed to overhaul the booking funnel for Thrifty. By reimagining the booking journey, we wanted to create a seamless and intuitive experience, ensuring convenience, speed, and user satisfaction. A streamlined booking funnel is important for Thrifty, directly impacting user satisfaction, conversion rates, and the overall success of the business.
Primary objectives
1. Optimise User Experience: Create a more intuitive, user-friendly interface to reduce friction points, enhance navigation, and ensure a seamless journey from vehicle selection to final reservation.
2. Increase Conversions: Improve the funnel's efficiency and clarity, aiming to boost the conversion rates by making the booking process more engaging, trustworthy, and appealing to users.
3. Streamline Booking Process: Simplify and expedite the steps involved in reserving a vehicle, reducing complexities and ensuring a hassle-free experience for users, thereby encouraging more bookings.
Challenges
Challenges in the original booking funnel included complex navigation, high friction points, and a lack of mobile optimisation, hindering the user experience and leading to potential drop-offs. Our project aimed to revamp the interface, addressing these issues to create a more streamlined, mobile-optimised, and personalised booking process, fostering increased conversions and user satisfaction.
If you're interested in learning more about this project, please feel free to get in touch with me directly, as I am unable to share detailed information online due to a non-disclosure agreement I've signed.