Hi, I'm Ash Colcott. I love fresh ideas, positive people and pushing the boundaries!
Hi, I'm Ash Colcott. I love fresh ideas, positive people and pushing the boundaries!
Urlife offer a suite of services where everyone’s camera roll gets the Hollywood treatment. Users send their mass amounts of photos/video clips to their secure end-to-end platform. Editors sort, enhance, and curate to produce a range of high quality video options. Delighting the end user with a valued memory that is easily retrievable and shareable.
We were tasked to provide Urlife with UX recommendations and revised designs for ‘Version 2’ of their mobile app and marketing page.
Customer pain points from ‘Version 1’
• Technical problems: the app didn’t work, no clear UX. Frustrating.
• There was never a real marketing or public launch: the theory was “if you build it, they will come.”
• There was no selling - it was just, “choose your package and pay now.”
• The time commitment and the collaboration became a barrier - led people to abort
My role in this project was to provide UX strategy and design for Version 2 of the app and marketing site. The other members of my team included an Account Manager, Project Manager and Art Director.
Persona
35 y.o. Female parent, one child, $100k+ HHI, traveler
User Insight
• Need to be educated on what can be done with their digital content (in general)
• Need to be educated on “How we help and what they get”
• Need guidance through the process
• Want to give direction - they want expert help but want it personalized - what fits their style
• Trust in themself to take good digital content
• Trust we will take care of their photos/videos/life - make it cool
• Trust we will keep their digital content secure
• Needs to be simple, smart, cool, easy
Awareness
Create an awareness that customers need this tool by building an accessible, well-structured marketing website that moves customers through the sales funnel
Audience Engagement
• Present Urlife as a solution for users that have thousands of pictures and video but don’t know how to turn them into quality video.
• Get users excited to use the tool and download the app.
• Connect with key audiences and educate them about the 3 packages, leading to conversion.
• Illustrate the quality of Urlife products
Create a fun, easy-to-use app that takes the work out of curating your own content. The app needs to be clean and easy to navigate for the not so technical minded users.
User steps
1. Download app
2. Learn about services
3. Watch examples
4. Select product (variation for subscription model)
5. Select media to upload
6. Leave “Director’s notes” or organise phone call
7. Submit
8. Pay (enter discount or promo code)
9. Have the ability to add additional media if they forgot something
10. Receive confirmation that all media has been received
11. Messaging: how many files were uploaded, how many successful uploaded and other edge cases
12. Receive email from Producer to schedule time to give Director’s notes
13. Ability to message producer
14. Notification that product has been delivered to user account
15. Finalize product
16. Share with family and friends via social media